Technology has a deep impact on our lives. With its advancements, it has made and is making our personal and professional life better. Due to it, we can travel fast, connect to others in any corner of the world, maintain distance if required, operate our businesses well and be informed on all the related topics. Retail Video Analytics is one of the latest technical solutions that are the needs of today’s world.
What is it?
Retail Video Analytics is a consolidated video analytic IT solution, which allows owners to enhance their operational performance and security in their stores, chain shops, malls, etc. With this technical solution, you can ensure that your retail business premise is an ideal place for shopping in the current Covid-19 pandemic. It is as it helps you make your customers follow Covid-19 guidelines like maintenance of social distance, face mask, and temperature monitoring.
How does it work?
This software tool is the outcome of computer vision technology. Installed in your computer and connected to the installed CCTV cameras in your business premise, this tool captures images of customers. Through analysis of the captured video content, it helps you discover your customers’ shopping behaviours, give better buying experience, count people/buyers and make wise decisions to take your retail business to the next level.
Why should you install Retail Video Analytics?
Whether you are running a cloth/apparel, electronic, grocery, or retail store, you will have a lot of benefits from using this technical solution. Here are the reasons why you should go with this technical solution for your retail business:
- Social Distance Detection – In today’s world, maintaining social distance is a key to keep people safe from Covid-19 infection. Buyers forget to maintain a safe distance from others in malls, shopping centres, and other commercial public places. With this tool, you can easily detect people who are not maintaining a safe distance. And your staff can request them to maintain social distance while being at your retail shop.
- Face Mask Detection – Wearing a face mask is essential to stay safe from Covid-19 infection. However, shoppers in the market and people at public places forget to wear face masks or avoid wearing the same. After the installation of this tool, you can detect people not wearing face masks and request them to have masks on their faces in your retail business premise.
- Promotion & Product Optimisation – The received insights from this software can help you make effective display designs and promotions for better engagement with customers. With the identification of customers’ engagement with product display trends, you can correlate your displays, promotions, and sales.
- Store Traffic Management – With the insights of the Retail Video Analytics, you can easily comprehend traffic patterns in your store. In addition, you can know what peak hours are and what the reason is behind your store traffic. This knowledge will help you how to respond and make customers get engaged with their path to shopping.
- Maximisation of Store Layout and Navigation – For a happy shopping experience, the layout of a retail store is crucial. Retailers feel it easy to optimise in-store traffic movement and product placement to boost sales by knowing how buyers move in the store and how much time they spend at certain locations in their stores. This software tool can help you a lot in this regard.
- Analysis of Customer Demographics – This technical solution helps you personalise your in-store customer engagement, drive retention, and boost sales. The obtained insight can make you able to enhance customer engagement, expand your customer base, decide new-pop up locations, and help you build a strategy for your business.
- Streamlisation of Checkout – In retail business, driving customer conversion rate is crucial for owners. Hence, ensuring high efficiency at checkout points is a must for you. Here, the analysis of the video content through this software can help you remove barriers in your business conversions by controlling long lines at your shop or retail business store.
Conclusion
Retail Video Analytics is a very useful tool. Integrated with a few cameras, and a software tool with AI-based modules, this software helps you manage the crowd, detect face masks, and allied benefits. It can help you make wise business decisions.
