Technical SEO is one of the key elements of successful SEO that focuses on ensuring your website runs smoothly and adheres to search engine best practices.
It is based on a comprehensive process that includes determining whether search engines can crawl and index your website, comprehend the content, and eventually display it to users.
However, many websites emphasise the “content is king” factor while neglecting the necessary technical elements. Hence, the question is – What is technical SEO? Let’s walk you through the importance of technical SEO and its benefits.
What exactly is Technical SEO?
Do you want to ensure your website is moving up the search engine results pages? The key element is technical SEO! It’s all about making sure your website’s backend is running smoothly. Consider it similar to a car’s engine: if it’s not working properly, the car won’t run well. This holds true for your website too! Search engines will be able to better find and understand your website and give it a higher ranking if everything is in order, including the website’s structure, code, and content. So, with Technical SEO, you can keep your website running like a well-oiled machine.
What is the Importance of Technical SEO?
Technical SEO is as important for websites as engine oil is for automobiles.
No matter how great your content is, if your website isn’t user-friendly and doesn’t allow search engines to read it, chances are negligible of it receiving any organic traffic.
Given the poor navigation, slow performance, lack of internal links, and incorrect robots.txt configuration, even if websites have well-researched content, relevant links, and overall high authority, they often struggle to remain visible on Google.
This is why technical SEO is essential.
Technical SEO enables search engines such as Google and Bing to crawl, understand, and present your website to users. The objective is to maximize organic visibility by optimizing a website’s structure.
In addition to degrading the user experience, a website with broken links, too many redirects, poor navigation, and so on present itself sloppily to search engines.
Therefore, a good SEO company in Gurgaon helps your website build a strong technical foundation, which will contribute to higher rankings and a better user experience. Also, a good SEO company offers great content writing services in India, wherein the content has enough usage of keywords so that you can get good SEO rankings.
6 Advantages of Technical SEO for Your Website
1. Boost Mobile Traffic
Mobile phones are in wide used nowadays, and almost everyone who owns one uses them to browse the web. This means you have no choice but to make your site mobile-friendly to enable it to properly function on different display sizes.
Technical SEO ascertains your website is mobile-friendly. If it is not, you will end up losing out on potential customers who mostly use mobile devices. Visitors won’t scroll your website if it is too big or too small for their screen. A good SEO company in Gurgaon can assist you with the mobile optimisation of your website.
2. Improved Ranking and Increased Traffic
Site errors exacerbate readers the most. It demonstrates the site owner’s carelessness and idleness. Missing pages, broken links, and incorrect redirects are some of the most common site errors.
Technical SEO can assist you in identifying these irksome errors. When visitors experience any of these errors, they typically bounce back and look elsewhere. Besides losing out on potential customers, it also lowers your site’s ranking from an increase in bounce-back rates. A good SEO company in Gurgaon can assist you in converting more of the site traffic into paying customers.
3. Improved User Experience
Consumers in today’s digital world are impatient and expect prompt answers to their questions. Few users will wait for your website to load to read your content. According to Google research, 53% of people will abandon a web page if it takes more than three seconds to load.
The simpler, faster, and easier it is for your viewers to access your content, the more appealing it will be. Poor site structure is one of the causes for a web page to load slowly, and technical SEO can help you fix this and make your pages load quickly. A good SEO company in Gurgaon can assist you with technical SEO to provide your visitors with an exceptional user experience.
4. Enhances your brand’s image
Blurry or deformed images on a website look awful. Visual content is important not only for making your content visually appealing, but also for on-page SEO. Viewers will undoubtedly notice if your website falls short in this area, which will hamper your brand’s reputation.
A website’s page load time can get slowed down by improper photo usage, or a failure to optimise images, which also makes it more difficult for visitors using different mobile devices to access your website.
Hence, by assisting you in fixing blurry visuals, your website will appear more professional.
5. Contributes to increased site security
Given the rise in cyberattacks, it’s critical that you implement all necessary security safeguards, and technical SEO can help to ensure your website’s security. If your site is potentially unsafe, Google will notify its users. As it is obvious that nobody will want to visit an unsafe website, you will quickly lose valuable traffic.
Technical SEO ensures that your website is secure by encrypting it with HTTPs. Your pages will be less likely to be blacklisted with this encryption. This is yet another significant advantage of technical SEO.
6. Assists You in Avoiding Google Penalties
Technical SEO can assist you in quickly identifying plagiarised content and avoiding Google penalties. You can easily determine if the content of your website has been stolen. Furthermore, you can detect copied content on your site before Google bots do.
It is extremely unprofessional for your users to discover that your web content is similar to that of another site. Technical SEO, fortunately, can assist you in avoiding this.
With an SEO company in Gurgaon, you can take advantage of all the technical aspects of SEO, create a positive user experience, and rank higher to reach your potential customers.