Marketing and PR are evolving rapidly. SEO is one of the most amorphous marketing subgenres. The efforts it takes to boost your brand’s search page rankings have never been more critical than it is today.
It is one of the most dynamic areas of digital marketing because Google’s algorithm keeps updating to provide a better search to users. It allows marketers to reevaluate SEO trends every year, thus shaping the search engine landscape.
In this blog, you will learn some of the latest SEO trends to align within 2023. So, keep reading.
Top SEO Trends for 2023
2023 is all about displaying value and expertise in content and continuing to provide high-performing and user-friendly web pages for users. With each passing year, Google is getting better at determining what content is meeting these standards.
Let’s take a closer look at this year’s top SEO trends.
First-hand experience on a topic (the new “E” in EEAT)
Google’s popular EAT acronym, (Expertise, Authority, Trust) has now an additional E of Experience. Google will now consider the experience of the creator or author when evaluating the quality of content. This means that Google wants to know that a content creator has first-hand, real-world experience with the topic being discussed on multiple platforms through their channels.
For example, as the founder of an offshore IT agency, we have real-world experience to speak authoritatively on SEO industry news.
Audience-targeted, not traffic-targeted content
One of the major reasons for this increased emphasis on experience is that SEO content creation is proliferating. If a website that deals with software, produces blog posts with food recipes, Google will get suspicious. Such content will not benefit the target audience or software customers. Moreover, it will not help the website get ranked for high-volume keywords.
In short, businesses that shape their content to go after search traffic with little consideration of what their users want will not get rankings in 2023. Your content strategy should focus on your niche or industry areas for getting ranked on Google in 2023.
If you are not sure what topics to cover in your content, you can use content planning tools that can help you discover relevant industry topics. The topics that your target audience is searching for.
Product page SEO
Google continues to reward informative or long-form content and webpages with content, like product pages. It allows businesses to provide their customers with more helpful details and get a ranking on search engines.
FAQs, drop-down menus, and customer reviews are ways to add additional content to an existing product page. Moreover, adding keywords to the product description is also helpful. Think of all the questions that users may want to be answered about the product before they purchase anything. These questions may include
- What is the exchange or return policy?
- Do you offer free shipping in my city?
- Do you have any customer testimonials or reviews that you can show with the product?
- Are there upgrades, warranties, or add-ons available with the product?
In conclusion, SEO has changed a lot in recent times. It’s no longer about having a website and getting it ranked for keywords. The Google algorithm requires much more from a website to give it authority and ranking.
Therefore, if you want to stay on top of the search results, it’s always a good idea to hire an SEO Services Agency that understands current SEO trends and how they can affect marketing strategies.
Want some help in that arena? Reach out to a trusted digital marketing agency like Hashe. Seo is one of their strong suits.