A company’s website serves as the face of a business. Today, most customers look for businesses online. They not just browse through your product section, but also like to read about the people behind the brand, the values that the brand stands for, they seek the brand story and connect with those who align with their value system. Thus, having an online presence can make a crucial impact on customers’ purchase decisions. As such opting for complete digital marketing solutions for manufacturers can help in strengthening a brand’s digital presence.
Outsourcing the task of website development to a professional agency is a smart choice for a manufacturing business as it enables them to focus on the core business while ensuring their marketing needs are met by an expert. There are many website development agencies that create tailored websites based on your products.Â
Even though you outsource the job to an agency, having the basic knowledge about website design for manufacturers can help you evaluate your vision for the website, formulate your goals and specify your requirements in a better way.Â
Elements of Web Design for Manufacturers
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Encryption HTTPS
Data privacy and security are the most crucial parameters of a website. This not only helps in website ranking but also creates trust among consumers. Switching your site from HTTP to HTTPS and implementing SSL encryption is a simple, affordable, and effective approach to protect your visitors’ information as well as your business’ data from attackers.
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Contact Us Page
Having a contact us page is a must in the website design for manufacturers. Keep the page simple but include every possible method of contacting you — form, phone number, email address, and mailing address. Include a link to the page in your navigation menu so that visitors can quickly access it. It is very important to establish a channel of direct communication through which customers can reach out to you. You can also share your social media links on this page.
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Easy-To-Use-Forms
Forms are the key lead acquisition mechanism on your website, and they should not be overlooked. Do A/B testing to ensure you’re leveraging the most popular components? Do not make the forms very long or complicated. Understand that visitors do not like to enter tons of data just to access your website or products. Good agencies offering digital marketing solutions for manufacturers will be able to help you with the most responsive form styles.
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Original Content
Providing captivating content is the most effective approach to keep visitors on your site, learn more about your organization, and eventually convert into customers. Spend the resources needed to create crisp website text, compelling blog posts, and meaningful eBooks. Make sure to ask the agency offering digital marketing solutions for manufacturers, how they plan to work on the content.
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A Simple Design
You don’t want to stand in the way of your visitors, thus great design is all about simplicity. People are more likely to be turned off if there is too much going on – lots of confused colors, contradictory signals, overpowering images, competing popups, and so on. Many websites opt for a minimalistic and clean design that appeals to the visitors and make it easy for them to find the things they came looking for.
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Brand Elements
Your company’s website is the digital representation of its industrial brand, and it should correctly and favorably portray it. Always use high definition images, brand logos, right font and colours on your website. Make sure the font you choose is easily readable in both laptop and mobile versions.
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Responsive Design for Mobile
Millennials account for more than 70% of today’s industrial purchasers. Most millennials purchases are made through a smartphone. Thus, your website must be mobile-friendly and have fast-loading pages.
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Intuitive Navigation
To guarantee that people can reach the content they want without being perplexed or irritated, you must make sure that browsing your site is as straightforward and easy as feasible. Linking your internal pages according to relevancy is an excellent way to ensure that the visitor stays on your website for a longer period.
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Product Catalog Features
Complicated products may have hundreds, if not millions, of configurations. Having configuration technologies available on your website can let visitors enter their exact needs and get a head start on discovering the configuration that will work for their project.
Website Design for Manufacturers: Things to ConsiderÂ
1 . Strengthen Your Brand
You can include photos and videos in website design for manufacturers to help consumers remember your brand. It will assist you in marketing your brand more conspicuously via your website.
2 . Create a Manufacturing Website to Represent Your Business
The color of your website should be consistent with the color of your brand. Whichever images or videos you employ on your website, your clients must associate them with your actual business.
3 . Create an Easy-to-Use Website
Website design for manufacturers should be easy to use. Any information should be freely accessible to your consumer. People should not be apprehensive about surfing your website due to its design.
4 . Manufacturing Website Development Speed
Website design for manufacturers must be fast or you will lose potential clients because no one wants to squander their valuable time. This is especially true for e-commerce websites. Customers will not be patient while your website loads. Being speedier might thus bring you more business.
5 . Color Themes on the Website
Colors for website design for manufacturers should be chosen with consideration. The backdrop should complement the color of your company’s logo. As a result, the major draw of the website will be your company logo. Constantly utilize appropriate colors and images on your website to link your users with your business.
6 . Your Website’s Call to Action
The call-to-action button on the website design for manufacturers should stand out from the others. Make it visible, because, without it, there would be little to do on your website. Customers will contact you using this option.
7 . Make Choosing Easier
Don’t overcomplicate your website by including too many alternatives. This reduces the credibility of your website in serving its primary objective. Limit the alternatives to a minimum to provide your consumers with the information they need to know while highlighting the call-to-action option. Customers may make faster decisions when there are fewer selections and more important information.
Conclusion
In conclusion, having a solid website is as important as having a business card and the design is one of the most crucial parameters that can impact how your consumers, peers and stakeholders view you. A poorly designed website can reflect unprofessionalism or poor choice of quality. Thus, it makes sense to opt for digital marketing solutions for manufacturers that can help your brand stand out and create an impact.
StratMg, an industrial marketing agency can provide you with highly effective website designs that can make your brand stand-out in the crowd.
